Daily traffic to video-sharing sites such as YouTube has doubled in the last year.

…another interesting fact is that the number of women visiting has doubled as well!

According to the latest research by Pew Internet:

48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.

15% of respondents said they had used a video-sharing site “yesterday” — the day before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007

Nearly a third of wired young adults (30%) watch a video on a site like YouTube on a typical day and fully a fifth of online men (20%) do the same.

The percent of women who visit a video site on an average day jumped from 5% to 11%.

The percent of those ages 30 to 49, whose use on a typical day increased from 7% to 14% (or an increase of 100%)

The percent ofhigh school graduates, whose use on a typical day grew from 5% to 13% (or an increase of 160%).

The spread of broadband is partially responsible for the increased popularity of video sites. The survey found that 54% of all adults now have high-speed connections at home.

http://www.pewinternet.org/PPF/r/232/report_display.asp

Kind Regards

Marc Liron
Microsoft MVP
www.marcliron.com